Swix’s mission is to provide all Alpine, Snowboard and Nordic enthusiasts with the winning margin. It endeavors to do this by providing the most comprehensive and exacting product lines, expertise, communication and service.
Mission
To provide Nordic, Alpine and Snowboarding enthusiast Your Winning Margin.
Company Overview
Swix Milestones
1943 Martin Matsbo starts experimenting with ski wax for AB Astra in collaboration with the company’s chemists
1946 Swix launches red, blue and green grip waxes and blue and red klister.
1947 Production activity also in Norway
1948 All Olympic gold medal winners in cross country use Swix wax
1950 Glide waxes for ski jumping and Alpine
1964 All wax production moved to Norway
1974 Liljedahl ski pole factory in Lillehammer
1978 Tiedemann purchases Swix (now in Norwegian hands)
1986 Swix moves to Lillehammer
1987 Cera F glide wax is launched
1992 Introduction of Cera Nova – a complete glide concept
1998 Swix Sport Japan KK is established
2001 Tiedemanns group changed its name to FERD
2004 Purchase of Elite Sport AS with brands Ulvang, Bavac 2005 Establishment of Swix Sport Gmbh in Germany
2006 Swix Sport AS posts record sales of ski wax and accessories.
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